Why Blogging is hot?
A blog is an interesting marketing tool, partly because a blog is less formal and static than a website and therefore offers better opportunities to build an interactive relationship with your audience. It's a great way to publish informative content, with the aim of maintaining your existing customer base and attract new customers. You also increases awareness and trust your digital footprint and establish yourself as an expert and good communicator.
How do you ensure that your content get visitors?
- Exchange links. Find websites which are similar to yours. Approach the owner and ask whether he is interested in a link exchange. You put their link on your blogroll or in your list of links and they do the same. So you not only get more traffic to your site through third-party sites, but also improving your blog SEO by increasing the number of external links pointing to your site: a nice side benefit!
- Use your website. Add your blog link to your website . Do this in a prominent place on the homepage. Invite visitors watching your web site to visit your blog.
- Use an e-newsletter. In every issue of your newsletter, include a link to your blog. In addition, newly published articles from your blog can be promoted in your e-newsletter .
- Social media networking sites. Create a profile on various social media networking sites such as LinkedIn, Facebook and Twitter. Mention your link in your profile . In addition, you can promote to these places each new blog post by a short message with a link to your article.
- Guest Blogging. Other bloggers are also looking for extra traffic, or additional content. Ask the owner of a blog in your niche, preferably one that is popular among your target if you can write a Guest Post for them . In the space containing information about the author, place a visible link to your blog.
- Site Directories. Join some online blog directories that fit your niche . You can find them by searching on Google or other search engine. Most are free or ask for a link back to their directory site.
- Article Marketing. A free way to get extra traffic to your blog is the use of Article Marketing. Write several good articles that are related to your niche and offer them to various article directories. Mention your blog link in the space containing information about the author.
The main way to generate free publicity and traffic to your blog is to promote your blog through existing channels. Many of them are free and require a little bit of your time. This is how to promote your site freely, so that you can draw as many visitors to your site and have a successful blog.
